Joey gave the example of the trailers for Barbie as executing this well. “A great trailer in my opinion is something that can stay true to the tone of the show or the movie, but is also engaging to people who may not ordinarily be interested in that type of content…” Does it feel like a tired retread of every trailer you’ve seen, or is it as unique and affecting as the piece of art it's selling?.Is the music and sound design compelling to you?.Does the trailer tell a satisfying story within itself?.Have they done an effective job of communicating the essence of the film or television show?.Questions to consider when reviewing a trailer house’s work: What’s important when narrowing down your list of candidates is that the movie trailer companies’ work should resonate with you artistically. So a trailer that’s effective for someone else may not work for you or your project. And art, as we all know, is very subjective.” When reviewing the portfolios of movie trailer house candidates, think of them as potential artistic collaborators. If you’re LA-based, this might be a reason to work with movie trailer companies in Los Angeles.įor most projects though, you should be able to work with a movie trailer house in another city, or even continent, if you choose to. Joey says it’s nice to celebrate the work in person and nurture the working relationship after a project or campaign is completed. When working across time zones it just requires finding a time that works for everyone to connect. "Most of the work with local clients is done through calls and emails… We also work with distributors around the world, and sometimes we’re on completely opposite time zones… it’s still the same process." However, if you are not Los Angeles-based, or if you’d prefer to work with a company based elsewhere, that’s completely workable. The vast majority of the bigger movie trailer companies are in Los Angeles. As you vet candidates, you’ll need to think through compatibility in terms of logistics, artistry, and communication. Once you have your budget and vision in mind, it’s time to look for your movie trailer house. But these projects may require more revisions to get just right, so you’ll want to budget accordingly. The trailer Joey and his team worked on for Bullet Train is an example of a film that “had the goods."Īgain, your movie trailer house will still be able to market projects that are less conventionally gripping or that have a complicated plot. But every project has similar challenges when you're putting those ingredients together." And sometimes you get a movie that's lacking some of those ingredients and you may have to find creative ways to create an engaging piece out of it. It's already got all the ingredients you want for a great trailer. “Some movies just have the goods… You might be working with a movie that has the explosions, the action, the jokes, and the stars. So when you have a complex film, it may take more exploration to find the most efficient way to boil it down."Ī film that’s simply not very engaging can, understandably, also be hard to market. SOURCE “It can certainly be difficult when you have a story that's a little bit more complex and you only have two minutes in a trailer (or when you're working on TV spots you only have 15 to 30 seconds) to explain what this movie is to people and convince them to go see it. With its famously complex plot, we’re guessing Inception made a challenging and time-consuming project for its film trailer companies to develop. One final piece to consider? A complicated plot or a film can be challenging, and therefore potentially more expensive, to market. The amount and types of spots you're looking for will affect the budget of the campaign. Even if you come in with a strong direction, be open to input from collaborators on how to achieve that direction. Of course, creating trailers is a collaborative process. It may help reduce the number of revisions and, by extension, the cost. That’s part of their expertise! However, if your budget is tight, come in with a clear vision and direction. You can employ the services of your trailer production company to help you find the right angle to sell the film from. The studio will come to us and say, ‘Look, we have this movie, we're still figuring out the best direction to take it. However: “Oftentimes… It's a collaboration from the start. In some cases, says Joey, a studio will come to movie trailer companies with a brief on their vision for how to sell the film, which includes the filmmaker’s input. Joey helped us break down the steps for finding and working with a movie trailer house.
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